Podcasts
Your podcast should be watched, not just heard
YouTube is now the biggest podcast platform in the world. If your show is audio-only, you’re invisible on it.
Grapefruit Creative
4 min read

YouTube is now the number one podcast platform in the world, and it isn’t close. Audio-only shows simply do not appear there — which means the fastest-growing discovery engine for podcasts is invisible to you.
Video changes the maths. A single recording session becomes a full episode, a set of hook-driven clips for Reels, Shorts and TikTok, and thumbnail-ready stills. The conversation stays the same; the reach does not.