Insights
What does quality video content actually cost?
An honest breakdown of where the money goes on a production — and where it’s safe to save.
Grapefruit Creative
5 min read
The honest answer is that video pricing tracks three things: how many days you need us, how complex the edit is, and how many deliverables come out the other end.
Photography starts around $500. One-off video projects start around $1,000. Most ongoing content partnerships land between $3,000 and $6,000 a month. Where it is safe to save: fewer locations, tighter shot lists, batching several months into one day. Where it is not: audio, lighting and edit time — those are what make content look expensive.
