Campaigns

Zeal Marinas

A lifestyle campaign built on sunrise and salt water.

Year

2025

Location

Coffs Harbour, NSW

Deliverables

Hero Campaign Film · Stills Library · Drone Coverage · Social Cutdowns

The challenge

Zeal Marinas wanted campaign imagery that sold a feeling, not just a berth. Previous marketing leaned on generic marina photography — boats on still water, no people, no story.

Our approach

01 Concept & Recce

Two location scouts to map golden-hour positions, drone corridors and hero vessel routes.

02 Production Day

Sunrise call time. Two boats, one drone, one DOP. Shot for hero film and stills simultaneously.

03 Campaign Film

Three-minute hero film plus 15/30/60-second cutdowns for digital and pre-roll.

04 Stills Library

A full season’s worth of lifestyle photography delivered as a ready-to-use asset library.

The results

3

Film Lengths

15s · 30s · 3min hero

180+

Campaign Stills

lifestyle + aerial

1

Shoot Day

sunrise to midday

2×

Enquiry Rate

vs. previous quarter

The images Grapefruit produced have completely changed how people see Zeal. We’re getting enquiries from people who say they found us through Instagram — that never happened before.

The images Grapefruit produced have completely changed how people see Zeal. We’re getting enquiries from people who say they found us through Instagram — that never happened before.

The images Grapefruit produced have completely changed how people see Zeal. We’re getting enquiries from people who say they found us through Instagram — that never happened before.

Jamie Lawson

Marketing Manager, Zeal Marinas

What are you after?

© 2026 Grapefruit Creative · Newcastle, NSW

Grapefruit

Grapefruit

Grapefruit

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