Content
The Good Dentist
Making dental care the brand people actually follow.
Year
2025
Location
Newcastle, NSW
Deliverables
Brand Film · Monthly Reels · YouTube Series · Motion Graphics
The challenge
The Good Dentist had an excellent practice and a loyal patient base — but online, they were invisible. Their social media was sporadic, their video quality didn’t match the calibre of the clinic, and nothing communicated why they were different from the dentist down the street.
Our approach
01 Discovery
Deep dive into the brand, the patients, and what made the practice worth following. We found a genuine story: a team that actually cared.
02 Content Strategy
Four content pillars mapped to patient questions, trust signals and behind-the-scenes stories. Every filming day feeds all four.
03 Monthly Film Day
One well-planned shoot day per month. Relaxed, efficient — hero film, Reels stack, stills and b-roll all captured for 16:9 and 9:16.
04 Edit & Motion
Cinematic edits with bespoke motion graphics. Every cut branded, every transition intentional.
05 Deliver & Repurpose
Delivered to a rolling calendar. Each shoot produces roughly 12 pieces of content across YouTube, Instagram and TikTok.
The results
2.4M
Total Views
across all platforms
340%
Reach Growth
in the first 6 months
12
Pieces / Month
from a single shoot day
#1
Local Search
Newcastle dentist on Google